As a patient advocate, and the founder of a patient association, I have been engaged by Pharma companies many times over the years. Often being asked to be a part of patient insights workshops.  

As an experienced health comms professional, and one who specialises in insights gathering, I have observed the ways in which these processes could be improved. There is lots that companies get right, but there are also areas that could be tweaked to get more out of these interactions.

Here’s a quick video outlining 4 ways to improve patient insights.

Please get in touch if you want to discuss how we could improve your insights gathering - andrew.knill@opuscomms.com.